The Hispanic Online Market is Exploding - Latino Social Networks

Totaling more than 45 million individuals, Hispanics are the largest minority in the United States and have reached a critical mass online. As the fastest growing segment of the online population, the Hispanic online market has emerged as one of the most attractive and lucrative customer segments on the Internet. Online Hispanics are young, affluent, and responsive to targeted online experiences that appeal to their language needs and cultural predispositions. The US Hispanic market online represents an attractive opportunity for companies looking to grow market share and increase revenue.

At nearly 20 million individuals in 2008, the US Hispanic online market continues to grow at explosive levels and remains a relatively untapped segment of both the online population as well as the aggregate Hispanic market. The Internet has become central in the lives of millions of Hispanics and has emerged as a viable medium for companies to connect with this lucrative segment of the US population in a cost-effective, quantifiable, and interactive manner.

The Hispanic online market has:

• Achieved critical mass: 20 million in June, 2008¹
• Sustained strong growth: More than 3.5 million new Hispanic users came online between June 2007 and June 2008, representing 21% growth vs. 6% general market growth during the same period
• Been classified as an “upscale, mass market”: Online Hispanics are more affluent, more educated, and more acculturated than the aggregate Hispanic population²

Online Hispanics are:

• In their main household formation years: 56% are between 18 – 34 years old²
• Affluent and have buying potential: 60% earn more than $40,000 and 68% have credit cards²
• Leading the digital revolution: More likely to have websites, blogs and be active on social networks³
• Accessing the Internet for education, empowerment, communication and entertainment: A valuable Hispanic online user experience must deliver on these primary user needs
• Bilingual: Online Hispanics are using the Internet in both English and Spanish, a bilingual, culturally relevant approach is critical in reaching them⁴

¹ ComScore Media Metrix
² 2005 AOL/Roper Hispanic Cyberstudy
³ Florida State University Center for Hispanic Marketing Communication, Dr. Felipe Korzenny
⁴ Forrester Research

Welcome to Hispanic Space "Social Network by Latinos for Latinos"

Welcome to "Hispanic Space" soon to become the #1 destination on the web for Latinos and Hispanic users.

Hispanic Space will be a social, online community that will provide users with access to robust, bilingual content, information sharing, and other topics of high relevance to Hispanic users.

Our social web will be developed "By Latinos For Latinos", with a mix of what we know works. As latinos we have crossed boundaries, country borders and using the music industy coined phrased "crossed-over". You will find "Hispanic Space" to be a great mix of the new, the old, with a twist of "Sabor Latino" in every area of the site.

We will include blogs, live chat, dating, and culturally relevant channels in the areas of entertainment, business, fashion, health, lifestyle, Latin America, sports, recipes and tv.

As the world wide social network expands our circle of friends appears to be closer than ever before.  Everyday we are sharing and meeting new people from all parts of the world.  The web has allowed us to travel from one country to another with the click of the mouse, or choosing an app on our smart phones.   

HispanicSpace will provide a place where you will be able to access your friends, family, contacts and information across all your social networks.   Like moving into a new town, a new city, starting a new job or moving into your new home, we want you to feel "at home"; you will be able to bring all your relationships from Facebook, Myspace, Gmail, AOL, MSN, Yahoo, YouTube, Linkedin, and others, with a click of the mouse.

Latinos will be able to email, IM, report and see news, send gifts, sign in to live radio, shop, free classified listings, free business listings, custom toolbars, translator, your own video, and much, much more.

As we foucs our attention to the design of "HispanicSpace" we welcome everyones collaboration, ideas and input. Feel free to email us your suggestions and comments to:

HispanicSpace@live.com

Or you can leave your comment on this blog post.

We know that you will soon call "HispanicSpace" your new home on the world wide web.

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